Hello, I'm Giuseppe.
Dating Coach for Ambitious Professional Men.
One-to-one dating coaching for men between 25 and 55 who are successful at work and stuck in the rest. Based in London, working with clients worldwide, in person or online.
Better decisions about who you date, how you meet them, and how you show up — than the ones you keep making by default.
No pitch, no obligation. If it isn't a fit, I'll say so.
My angle
Why I Started The Modern Dating Studio
I have spent years working with men who are excellent at their jobs and quietly lost in their dating life. The pattern is almost always the same — sharp at work, effective under pressure, respected by their peers, and then completely disarmed the moment the conversation stops being about outcomes and starts being about them. Dating is one of the few remaining places where the usual professional playbook actively works against you.
I know what it is to be respected professionally and invisible on the apps.
I know what it is to have the same first date, over and over, with different people.
I know how easy it is to blame the market instead of looking at how you show up in it.
Whether you are trying to meet someone in the first place, get better at the middle bit where things usually die, or work out why you keep ending up in the same relationship with different people, the work is the same: slow the noise down enough to see what is actually happening.
This is not pickup. It is not scripts. It is a serious conversation about how you meet, choose, and behave with the people you want in your life.
Most dating advice online is aimed at teenagers, sold by influencers, or written by people who have never held a demanding job. That is not the room you are in. You have a schedule, a reputation, and a private life you would rather not turn into content. Good coaching has to respect all of that without you having to explain it.
That is what The Modern Dating Studio is for. Dating coaching you can actually use — whether you are starting from scratch, coming out of a long relationship, or trying to stop repeating the last five years.
Coaching Success Stories
What clients say
I don't publish case studies or name clients. These are the words men chose to share.
I came to Giuseppe after two years of dating apps that went nowhere. Within a month I understood, for the first time, what I was actually doing wrong — not tactics, but the way I was showing up. Six months later I'm in a relationship I'd have talked myself out of before.
I'd been divorced for eighteen months and completely out of practice. Giuseppe helped me stop treating dating like a project to manage and start treating it like a life to have. He is direct, he doesn't flatter you, and it works.
Imagery is editorial and not of the clients themselves. First names used with permission.
Working with me
One-to-one. Face to face in London or online globally.
Sixty minutes a session. No programmes, no scripts, no homework, no app. You leave with a clearer view of what you're doing than you've had in a long time. That is the entire promise.
Free
No obligation
Discovery call
30 minutes
We work out whether what you need is dating coaching, or whether it is something else entirely. If it is something else, I will tell you. This is the part most coaches skip.
Book a discovery call£60
per session
Single session
60 minutes
A single focused session on one thing. The message you don't know how to send. The date that keeps ending the same way. The conversation you have been avoiding. One session is often enough.
£300
£50 per session — save £60
Coaching programme
Six 60-minute sessions
The full arc. For men working on something larger — getting back out there after a long relationship, breaking a pattern that keeps repeating, or genuinely changing how you meet and choose people.
Let's talk
By conversation
Bespoke engagements
Tailored scope
Longer engagements, ongoing support, or something built around a specific moment — a wedding season, a move to a new city, a decision about a relationship you are already in.
Who books these sessions
Who Actually Books These Sessions
Some men come because they've never really learned this
They spent their twenties building a career, or in a long relationship, or both — and now the ground rules have changed. Apps, matching, texting, the choreography of a first date at 34 instead of 24. They are not shy, they are not broken, and they don't want tricks. They want a serious conversation about how modern dating actually works for someone in their position, and how to stop bouncing off it.
Other men come because the same thing keeps happening
Dates that go well and then quietly fizzle. Three-month relationships that end for reasons no one ever fully names. Women they were excited about who lost interest, and women who stayed interested who they lost interest in. The pattern is not random, and it is not the market. Somewhere in there is a decision they keep making without noticing.
And some men come after a big change
A divorce. A breakup that took longer than it should. Moving cities. A birthday that finally landed differently. They are not looking for their twenties back. They are looking for a way to date that fits the person they are now — someone with a career, a history, and less time to waste on things that were never going to work.
None of this is unusual. In the UK, around half of adults under 50 have used dating apps, and the majority report finding the experience frustrating, exhausting, or actively demoralising. Being good at your job does not make you good at this, and being good at this does not require you to become a different person.
The work is the same across all of it: make the thinking visible, separate the noise from the signal, and start behaving in a way you'd respect if you saw it from the outside.
Start with a free conversation.
The first step is a free 30-minute call — not a pitch, not a sales process. Just a genuine conversation about where you are and whether coaching would actually help.
If it's a good fit, we'll talk about next steps. If it isn't, I'll say so — and point you somewhere more useful if I can.
Book a 30-minute introductory callOr message me on WhatsApp.