Central London & online
Dating coach in London for professional men
One-to-one dating coaching in central London for ambitious men aged 25 to 55. Sixty minutes, £75, no scripts and no pickup nonsense — just an honest look at why this part of your life is not working and what to change first.
We start with a free thirty-minute call. If coaching is not the right thing for you, I will tell you on that call.

Who comes to a dating coach in London
London is a city of eight million people and it is entirely possible to spend a decade here without meeting anyone you want to keep. The men I work with are not socially broken. They are busy, competent and quietly stuck in one of these ways:
- You are successful everywhere except this, and cannot say that out loud
- The apps have stopped producing anything but admin
- You meet people, but it never gets past the third date
- You are divorced or out of a long relationship and dating has changed
- You freeze in ordinary situations where talking would be normal
- You keep choosing the same person and getting the same ending
How the coaching works
- A free thirty-minute call. You tell me where you are stuck. I tell you honestly whether coaching would help and what I would work on first.
- Sixty-minute sessions in London or by video. In person in central London, or online if your week does not allow it.
- One specific thing to do. Every session ends with something concrete for the fortnight — a conversation to have, a place to go, a pattern to interrupt.
- Messages between sessions. If a date goes sideways on a Thursday night, you can message me.
What it costs in London
A single sixty-minute session is £75. Six sessions are £400, about £67 a session. The discovery call is free and there is no package to commit to before we have spoken.
Most London dating coaches charge between £100 and £250 an hour, and bootcamp programmes run into the thousands. See what a dating coach costs in the UK for the full picture, or the pricing page.
Coaching Success Stories
What clients say
I don't publish case studies or name clients. These are the words men chose to share.

I came to Giuseppe after two years of dating apps that went nowhere. Within a month I understood, for the first time, what I was actually doing wrong — not tactics, but the way I was showing up. Six months later I'm in a relationship I'd have talked myself out of before.

I'd been divorced for eighteen months and completely out of practice. Giuseppe helped me stop treating dating like a project to manage and start treating it like a life to have. He is direct, he doesn't flatter you, and it works.
Imagery is editorial and not of the clients themselves. First names used with permission.
Frequently asked questions
- Where do sessions take place in London?
- In person in central London — usually a quiet café or a private room near Liverpool Street, Soho or South Kensington — or online by video. Most men mix the two: a first session in person, then video for continuity.
- How much does a dating coach in London cost?
- The discovery call is free. A single 60-minute session is £75, and a six-session programme is £400, which works out at about £67 a session. That sits below the London market, where dating coaches typically charge £100–£250 an hour.
- Is this pickup coaching?
- No. There are no openers, routines or scripts, and I do not run bootcamps or night-time 'infield' sessions. The work is on how you meet people, who you choose, and what you do when something real starts.
- Who do you work with?
- Ambitious professional men aged 25 to 55 in London — consultants, lawyers, founders, doctors, bankers, engineers and senior corporate operators. The common thread is not the industry; it is men doing well on paper who are stuck in this one part of life.
- How quickly can I start?
- Usually within a week. Book the free thirty-minute call and we will find a slot from there.